A 360 campaign for Daz, the laundry brand known for its soap operas. We were un-briefed, came up with the line on a coffee break (banter) and created a masterpiece of memes for the millennial age, plus WON a pretty big pitch.

The thing is, Daz actually works, so we wanted people to react to the surprising cleanliness. Say it out loud if you don't believe us... "DAMN! Daz Clean!"