If you've ever been to a festival, then you know about tent hair...
In the summer of 2018, we reinforced Aussie's conditioning message, with our campaign 'music to your hair' giving festival goers across the UK & Europe the ultimate chill out experience: the Aussie music box. (This also meant we got a fun summer holiday)
Stages at the biggest festivals (art directed by Em)
print & digital print campaign
tactical prints int he metro